The ultimate luxury is time!
Welcome to Beefree. I'm Charlotte Carter, the founder, and for over a decade, I've served as a Personal and Executive Assistant to UHNWI and C-suite executives. I created Beefree to offer bespoke support and concierge services with a simple mission: to help you thrive, not just survive. I expertly manage your personal life and enhance your lifestyle, bringing calm and efficiency to your world.
My approach is built on a foundation of discretion, proactivity, and unparalleled attention to detail. I understand that every client is unique, and I handle each task—from streamlining your daily schedule to coordinating complex travel or managing household affairs—with the utmost professionalism and a genuine commitment to exceeding your expectations.
Think of me as your dedicated support system, a trusted ally who anticipates your needs. This allows you to focus on what truly matters, whether that's growing your business, cherishing time with loved ones, or pursuing your passions.
Let's collaborate to turn your to-do list into a done list, creating the space you need to live the life you envision.
At Beefree, I offer a comprehensive suite of Personal Assistant and Concierge services, precisely tailored to meet the diverse demands of your personal and professional life. My goal is to simplify your world, manage the mundane, and elevate your everyday experiences, leaving you free to focus on what matters most.
For clients who require consistent, ongoing assistance, I offer membership packages. These packages are bespoke to the client and carefully structured to provide different levels of support, with the added benefit of some exclusive discounts with a number of high-end companies.
I understand that a monthly membership may not be for everyone. For those with more specific or one-off needs, I also offer the flexibility to work with me on an hourly basis. This ensures that my services are accessible and adaptable to your unique requirements.
Your Vision. Beefree’s Offering
Services Include:
Household & Property Management: Proactive management of your properties, including overseeing renovations and coordinating with staff and tradespeople.
Financial & Administrative Support: Handling everything from paying bills and chasing refunds to comprehensive diary management.
Vehicle Management: Organising and sorting vehicle maintenance, repair work, and renewing vehicle tax.
Insurance Sourcing: Finding the most suitable insurance policies to cover your home, cars, and high-net-worth items.
Travel & Logistics: Booking luxury travel, including private jets, arranging chauffeurs, and creating detailed itineraries.
Lifestyle & Entertainment: Securing hard-to-get tickets for concerts and events, booking exclusive restaurants, and sourcing private chefs.
Event Planning: Full planning and coordination of private parties and gatherings.
Personal Security: Sourcing security for both everyday needs and bespoke requests.
Shopping & Personal Errands: From sourcing rare items to handling everyday personal errands.
Why Choose Beefree?
Every service is delivered with an unwavering commitment to your privacy, convenience, and peace of mind. I pride myself on anticipating your needs and delivering solutions with meticulous attention to detail and proactive efficiency.
Ready to simplify your life? Let's discuss how I can craft a tailored support system that perfectly fits your needs.
Success Stories
The ultimate measure of my success is the freedom and peace of mind I create for my clients. I am incredibly proud of the relationships I build and the positive impact I have on their lives.
Here's what some of them have to say.
“ I was lucky enough to have Charlotte as my EA for 2 years and in that time she became completely irreplaceable! Not only does Charlotte have the most infectious and positive attitude but she is also incredibly passionate , proactive and professional. Her impact across the business fondly became known as ‘the Charlotte effect’ - felt by nearly all of the 400 employees who she impacted in some way.
From the small meticulous details to the larger events initiatives, Charlotte approached everything she did with such thought and care and people often still refer to her work and impact many years on. If you are looking for someone at the top of their game, to help you become more effective, Charlotte is 100% your person. She is amazing.”
— Hannah Pym, CEO, Leading Tech Co
“I’ve had the pleasure of working with Charlotte for the last 3 years and I can confidently say she’s been a fantastic personal assistant. She’s not only reliable and incredibly organised, but she’s also someone I can trust completely. No matter the task, big or small, Charlotte handles everything with professionalism and a great attitude.
Her ability to anticipate needs and stay on top of everything is impressive, and I always know I can count on her to get things done efficiently. I would highly recommend her to anyone looking for a top-tier assistant.”
— Trent Alexander-Arnold, Professional Footballer
“I met Charlotte through a mutual friend and instantly clicked with her. She’s incredibly trustworthy—something you can’t put a price on. When I heard she was launching Beefree, I jumped at the chance to get her help. I can’t wait for her to turn our to-do list into a done list, giving us more time to enjoy what matters most: family.”
- Amy & James Milner, MBE
"Working with a personal assistant requires a level of trust and loyalty that is incredibly hard to find—and Charlotte has earned both completely. Over the past three years, her commitment has been unwavering, providing a sense of security that has been invaluable to us.
Beyond Charlotte's support for my family, she has been instrumental in my professional life. From managing my complex schedule to handling sensitive information with complete discretion, she has been an essential part of our team. If you are looking for a great Personal Assistant to help you manage the stresses of life, then I cannot recommend Charlotte highly enough."
- Tyler Alexander-Arnold, Company Director
"I can't say enough about how invaluable Charlotte has been to me and my family over the past three years. Her loyalty and dedication has been truly exceptional. She has consistently gone above and beyond, anticipating our needs and handling everything with remarkable proactivity and care, making our lives so much easier. I wholeheartedly recommend Charlotte to anyone seeking a truly dedicated and loyal personal assistant."
- Dianne Alexander
“Charlotte worked as my PA for years , and I honestly couldn’t have asked for anyone better. She is super organised, reliable, and always kept things running smoothly, even when it got hectic. Always thinking ahead and kept me on track. She’s honest, trustworthy and was a real asset. I would highly recommend Charlotte.”
— Mark Morris, Director, Motor Industry
Contact Beefree
Let's Start Your Journey
The first step is a confidential, no-obligation consultation.
We'll explore your challenges and how I can tailor a support system that perfectly fits your lifestyle.